Scout Ambassadors


• Ellie Simmonds, Helen Glover, Anita Rani, Steve Backshall and Megan Hine join The Scout Association as ambassadors
• Research from The Scout Association reveals three quarters of parents believe that Scouting gives young people the skills to succeed in life

FIVE new celebrities have signed up to be ambassadors for The Scout Association to promote the vital skills that its members develop through Scouting.

The celebrities are Paralympic and Olympic gold medallists Ellie Simmonds and Helen Glover along with Anita Rani, Steve Backshall and Megan Hine.

The ambassadors hope to use their reach to encourage adults to follow their lead and join 120,000 adult volunteers in Scouting today.

In a testament to its enduring popularity, The Scout Association has a waiting list of 46,000 young people. It needs more volunteers than ever to cope with this demand.

One of the reasons Scouting is so popular is that parents recognise its role in developing young people’s skills. New research from The Scout Association shows that three quarters of parents (73%) and two thirds of the general public (65%) believe that Scouting gives young people the skills they need to succeed in life. It also revealed that social skills, independence and teamwork are the skills most valued by the public.

The Scout Association’s new ambassadors join other celebrity supporters including Chief Scout Bear Grylls and fellow ambassadors Chris Evans, Ed Stafford and Julia Bradbury.

Speaking of the appointments, Tim Kidd, The Scout Association’s UK Chief Commissioner, said:

“I’m delighted to welcome our new Scout Ambassadors. As a team they are committed to raising the national profile of Scouting, extending our reach and inspiring the volunteers and young people of the future. Along with our current ambassadors and volunteers, I know they will champion our Scout values and support us in growing the movement, helping more young people develop skills for life. As flexible volunteers themselves, they show how supporting Scouting can fit around busy lives. I wish Ellie, Anita, Megan, Helen and Steve well on their new journey and look forward to working with them.”

Ellie Simmonds said: “Young people need positive role models. They also need a safe, nurturing and supportive environment where they can try new things and not be afraid to fail. Scouting is one of those places. It gives them the encouragement they need to learn new skills, learn to be optimistic about the future, have fun and discover their talents. I know first-hand how powerful this positive encouragement can be, which is why I’m incredibly proud to be an ambassador for Scouting.”

Helen Glover said: “Today, Scouting provides nearly half a million young people with the skills they need to succeed in life.”

Anita Rani said: “Scouting has a hugely powerful role to play in helping young people, girls as well as boys, develop those all-important life skills. It gives them the confidence, independence and initiative they need to make their own decisions, set their own goals and achieve their potential. It’s an inspiring organisation that inspires so many. I’m so proud to be an ambassador for Scouting.”

Steve Backshall said: “Now more than ever, Scouting is such a vital organisation. I got started as a Cub in 1st Bagshot Scout Group and learnt how to work as part of a team, light fires, canoe and much more. So many of the skills that I use on my expeditions now, I learnt at Cubs. It’s taken me where I am today. Without a doubt, joining this great movement, as a volunteer or young person, is one of the most fun and rewarding things you can ever do.”

Megan Hine said: “The Scouts help children and young adults find alternative ways in life and help them to think outside of the box. I became a Scout ambassador to help young people learn these vital skills and to develop the initiative, optimism and resilience they need to succeed. I call on others to volunteer a little time to help young people get the best possible start.”

Hope you’re having a good day. Please see below for signed off quotes from Bear and Tim Kidd, UK Chief Commissioner for the press release…

Bear Grylls, Chief Scout said: “I’m so proud to welcome our five new Scout Ambassadors. Ellie Simmonds, Anita Rani, Megan Hine, Helen Glover and Steve Backshall are part of a global family of Scouts, helping young people enjoy fun and adventure while learning skills for life. Like our other volunteers and supporters, they are incredible role models for young people, embodying our values and inspiring the next generation. Each of them brings their own unique skills and talents and I know will help shine a light on Scouting’s amazing work. Thank you to each and every one.”’

Scouting is the UK’s largest co-educational youth movement with 452,000 young people involved. A quarter of young people are female (144,000). Including adult volunteers, the total membership stands at 573,000. Last year The Scout Association celebrated 100 years of Cub Scouting with the support of the Duchess of Cambridge.

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